TBIBank is one of Bulgaria’s most popular banks and is focused on implementing a new strategy to become the leading Bulgarian digital bank. As part of this they commissioned retail brand strategy agency Co. Consultancy to review their current brand identity. ferguson creative was approached by Co. Consultancy to communicate and deliver the brand review and implement recommendations.
As a result, the new brand was applied across multiple channels, in both English and Bulgarian. A comprehensive brand guidelines was also created that included: identity do's and dont's, offer/sector iconography, external/internal environmental signage, marketing, uniforms and promotional collateral.