ferguson creative, in collaboration with Barber Design, were hired by the UK based, online fashion retailer, SIKSILK to review their current brand expression. Areas of interest included: the written word, identity, branded assets and online communications. The brief was to create a more cohesive, consistent and easily implemented visual brand and brand guidelines before further global expansion, sponsorship deals, and physical retail.
Outcomes included creating a unique SIKSILK logotype that can now be protected internationally, the development of Brand Story & Tone of Voice documents and Brand and Social Media Guidelines (physical & digital).
As part of this process, we created an online brand portal called ‘SIKSILK DNA’ which allows graded and password-protected access to all the brand assets, guidelines, photography, press releases, promotional and marketing materials for each season drop.
We are currently working on SIKSILKS ‘clicks to bricks (back to clicks)’ offer by developing stand-alone stores, store-in-store & concession offers.