Following our previous development of the Andrea Ubhi identity, we were asked to examine the development and design of the Andrea Ubhi website.
As part of this, we focused on the importance of outcome and customer experience as the primary information drivers. We also continued communicating customer satisfaction and experience alongside professional reassurance and procedural explanations.
As before, using our keywords friendly, confident, reassuring, and informative, the priority is to be client-friendly and think about what process or reasons they may have for visiting the AU website.
Also, after ensuring people feel comfortable about expectations, an important driver is to create ample opportunity for customers to sign up for their initial consultation.